To implement intensive research on Morinda L. and to have strong roots in both clinical and agricultural characteristic of Morinda L.
To establish a state of art research laboratory with all supporting facility like the software technology and telecommunication facility for all the doctors located at various location in India.
Giving opportunity for a number of capable doctors from diverse field for producing research /scholarly and creative works.
To exercise leadership in the design and conduct of the research project.
To create health education campaigns in rural areas for purpose of creating awareness of know how for Noni s miracles on human body.
To improve and to save the Noni (Morinda L. species) natural vegetation from further degradation by setting up Morinda Conservation Parks (In situ and ex situ), Morinda field research stations and other Morinda based research worldwide.
To share its cutting edge programs and research findings with researchers, farmers, consumers, food industry leaders, health and drug industry leaders, students and children the most powerful potential agents for socio economic change.
To encourage people to research, grow, conserve, sell and buy Noni and Noni based products.
To develop Bio-informatics database on Morinda L. species existing world over and to document all Indigenous Traditional Knowledge about it.
To support the research and development programmes on discovering the multiple potential of Morinda L. species, in pharmaceutical, nutraceutical, cosmetology, natural dye, agriculture, etc.
To regenerate the glory of Indian Noni with constructive research and extension.
To promote the Morinda L. species in health regenerative system through clinical studies and biotechnological research.
To bridge the Morinda L. species research and development and its finding and popularizing it to the entire world.
To monitor and encourage quality Morinda products in the society which will create safe environment and health system.
To monitor and encourage quality Morinda products in the society which will create safe environment and health, by providing non biased and transparent quality certification programmes, logo, etc.
To develop Noni Villages to generate Noni based socio economic development in rural and semi urban areas.
To construct and support rural development programmes that promotes the quality of life of rural people for sustainable livelihood.
To help people understand that the food they eat is a primary tool in achieving optimum health and avoiding illnesses and diseases.
To provide preventive and curative, community and public health services for the needy sections of the population.
To promote social reforms and social action programmes, in the fields of education, science, art, and crafts.
To diffuse useful educational, scientific, technical and social knowledge and impart skills for the development of economically and socially backward.
To carry out programmes of conservation of Natural resources and Protection of environment.
To initiate and promote Green and Clean technologies to save environment.
To provide or help to provide to the needy in the areas affected by natural calamities like floods, drought, cyclones and other emergencies and also help them with programmes of disaster preparedness, drought management and the like.
To run schools, colleges, technical institutions, co operatives, research and reference libraries, reading rooms, study classes, centres for study or recreation; training centers, life experience centers, and the like to effectuate the above mentioned objects.
To publish Newsletter, papers, journals, tracts, pamphlets, books and other audio visual & digital aids in furtherance of the above mentioned objects.
To provide financial support and technical expertise to organisations and individuals engaged in the above mentioned objects.
To assist or co operate or collaborate with the Government, non governmental and quasi-governmental agencies, in implementation of the Research and Development, Education and welfare schemes, measures, policies, programmes and projects, by direct participation or by educating the people in their implementation.
To assist non governmental agencies/institutions by offering suitable assistance and services like consultancy, feasibility studies, surveys, project analysis, screening, reporting, monitoring and evaluation.
To do any act of charity.
To render all types of services, implement or assist implementation of any Educational and
developmental programme or project or scheme for the betterment and upliftment of the community in general and the poor, deprived, downtrodden and socially backward in particular.
To do all other acts as may be necessary, conductive or incidental, including proving all types of resources to other organizations for the attainment of the aforesaid objects.
